FOR IMMEDIATE RELEASE
Regal Lager to represent CYBEX as the European brand of strollers, car seats
and baby carriers expands internationally
KENNESAW, Georgia–June 4, 2009–Regal Lager is proud
to announce that they are the exclusive distributor of the high end brand CYBEX
in the United States and Canada with immediate effect. CYBEX's line of high
quality childrens products of outstanding European design, teamed up with unbeatable
German engineering, will appear in stores throughout North America this summer.
CYBEX strollers and baby carriers baby carriers will be available
in late August, car seats will be available in December, infant car seats early
next year.
Martin Pos, Chairman of CYBEX Industrial Ltd. states Everything at CYBEX is moving
forward very quickly at the moment. Regal Lager will play an important role in stepping
up our international presence. Regal Lager is the perfect partner for CYBEX, as
CYBEX becomes a global player in the industry.
Bengt Lager, president of Regal Lager says We are excited to have this opportunity
to show our customers the strollers, car seats and baby carriers
in the CYBEX line, which is in such great demand in Europe. CYBEX is a young, exceptionally
dynamic company with a strong emphasis on quality and design. The company is 2009
Winner of the coveted Red Dot Design Award for its extraordinary product design.
Its exactly what the American market has been waiting for.
CYBEXs intelligent combination of Safety, Design
and Functionality, the CYBEX S.D.F. Innovation Principle,
has enabled CYBEX to assert itself successfully and rapidly in the core markets
of Europe including Germany, France Spain, Benelux and Scandinavia. The S.D.F.
Principle guarantees an optimum combination of above average Safety
and quality as well as contemporary Design and clever Functionality.
The young CYBEX company, started in 2005, already ranks among the leading car safety
seat brands in several countries. The group ll/lll Solution X-fix was recently recognized
by the German consumer report organization as best in its group. It is the only
seat without any negative comments as well as the only seat in this group where
both side and front impact passed with a good (1,52,5) result. Awards were also
recently given by the ADAC Motorwelt and Autobild organizations. The 0+ Aton infant
car seat has received similar excellent recognition - more information on the organizations
giving these awards can be found on the www.cybex-online.com site under Awards.
CYBEXs distribution network currently now covers thirty countries, and most recently
entered the Asian market.
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About Cybex
CYBEX develops and distributes safe, innovative and lifestyle oriented goods in
the baby and children’s sector. Headquartered in Kulmbach, Germany, the company
is growing rapidly. For more information about the Quality and Fashion Forward brand
CYBEX, please visit, please visit
www.cybex-online.com
About Regal Lager
Regal Lager is a distributor of carefully selected high quality baby and children's
products to the United States and Canada. Our mission is to build quality brands
through excellent customer care; quick distribution to quality retailers, catalogs
and select websites; and through national advertising online and in magazines for
expecting and new parents.